Three Million Dollars Spent, And Customers Don’t Even Remember Your Name

Feb 08 2010
Filed In: Products, TPF Email Archive, TPF UK

The Superbowl. The drama, the sportsmanship, the spectacle, suspense, draw, excitement, and commercials. Yes, the commercials. Even people who aren’t sports fans will tune in just for the commercials. They’re witty, shocking, awe inspiring, even inspirational. The all have one thing in common - an incredible budget. This year companies spent over 3 Million Dollars for a 30 second spot - not including their actual production budget.

In a radio show the next morning, a simple contest was held. The DJ was describing the commercials, and others were chiming in about the commercial:

“Yeah, I remember that one… with the little kid and the thing… man, it was funny!”

“Funny, yeah… who was the commercial for?”

“Uhmmm…. geeze man, I can’t remember….”

The most common response was that people couldn’t remember who the commercial was for. They could recall funny tid-bits about the commercial, but that was it. They had no idea who spent over 3 million dollars to deliver a message to them.

I don’t know about you, but in my book, I call that an advertising failure. I’ve got an 8 cent ink pen in my desk drawer from a bank. I can’t tell you where I got the pen, but I know who spent money on it, and I’m quite happy every time I use it.

When you create buzz, it’s important that people know who’s creating the buzz, why it’s there, and what benefit it has to them.

Our games, PIN verifications, sweepstakes, and other promotions provide a “sticky buzz” that not only gets people talking about your company, it has them remembering who you are, what you’re doing, what what benefit you’re providing to them.

Three Million Dollars is a lot to spend on an advertising and branding lesson - let us show you how to really make a memorable impact on your customer base. Call today to learn how we can help.

Write a Comment

RSS Feed