Golf swings into action with promotions bigger than a Tiger.

Apr 07 2010
Filed In: PromoTalk

Watch And Listen For Your Chance To Win

Tiger makes his big debut this week at the masters, which reminds me just how powerful advertising influences this market. Golf is lined with millions of dollars in ad spending from major golf brands to international corporations to consumer products. While the games biggest name may be tainted for a little while, those big ad dollars will still roll on. Promotions, Sweepstakes, and Chance to wins, will take the place of panache and posh. Be it Callaway, who if Mickelson wins will buy your last club purchase or if Ernie Els sinks a hole-in-one, SAP will give everyone free software, the value here is the lure to convert advertisers to buyers of those sponsor products, this remains the goal…

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